Although smaller devices with greater speed have become increasingly important in modern life, all over the world the printer still remains an integral part of most businesses. Specialist printing services are still regularly required for effective marketing campaigns by distributing promotional leaflets, brochures and other paper-based items. We are not simply saying this to promote our business here at Cambrian Printers as recent research demonstrates how big a role print plays in numerous industries.
According to iProspect’s study into Offline Channel Influence on Online Search Behaviour, 49 per cent of online searches are driven by offline messages produced by printing. This may seem like a high figure, but printing has long been an effective marketing tool and is favoured by large corporations because of its cost-effectiveness. Online websites with printed catalogues also see the benefits of digital printing. This is because it is reported these increase online spending by almost a third (28 per cent). Digital printing is growing all the time and is expected to account for 20 per cent of the print market by 2018 – more than double the figure of 9.8 per cent in 2008.
Modern printing with the latest technology is also quicker and produces a higher quality than ever before. This can be personalised to suit all customer requirements and therefore improve their brand’s visibility by reaching their target audience, providing the print material is eye-catching with memorable messages. These can also be produced without harming the environment, which is a growing issue year on year. At Cambrian Printers we responsibly dispose waste with 90 per cent of this being recycled, and we comply with the Hazardous Waste Regulations Act.
With tablets and phones becoming smaller, smarter and lighter some may expect printers to become less important, but that is far from the case. At Cambrian Printers we have numerous clients spread across the UK and the fact we have kept going since 1860 demonstrates how reliant individuals and firms are finding our printing services. To get a quote please get in touch with a member of our team today by calling 01970 627111.