The advent of the internet has changed the world beyond recognition. Whereas print was the only medium available for decades, now there is a proliferation of platforms to use from websites to tablet versions. However, that has not quelled the appetite for the products we deal with here at Cambrian Printers – magazine printing, books, catalogues, brochures and journals. Our family firm was established in 1860, and while almost everything around us has altered, people’s passion for print has not. Here, we list five benefits of print over digital.
It’s Tangible
There’s nothing quite like holding a new book in your hands with the comforting smell of the pages and look of the uncreased spine. No matter how many e-readers are sold, there is still a strong contingent of people who prefer printed versions of books.
It’s More Authoritative
No matter how trustworthy the website, there will always be more of a question mark over web content than printed works. There is a perception that physical pieces will have undergone more thorough proofreading and review, and are inherently more credible.
It’s Great For Your Brand
You just can’t beat seeing a printed magazine or brochure whether on the newsstand or your doormat. Printed products help to make your brand much more recognisable – and can be great additions to your customers’ coffee tables.
It’s More Attention-Grabbing
A 2005 study by Alshaali & Varshney showed that consumers read digital screen text 20-30 per cent more slowly than printed paper. It also found that consumers often skim websites in as little as 15 seconds and are far more engaged when reading printed text. There is a lot to be gained from printing physical copies of books, magazines, catalogues, brochures and journals.
It Targets Those Who Don’t Have Internet Access
While the number of people who do not have access to the internet may be dwindling, there are still people who rely on printed products. It’s a market to ignore at your peril – they are often loyal customers who have been buying a particular magazine or ordering from a catalogue for many years.
